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How to attract the right customers

CAPTIVATING CUSTOMERS

Visibility coaching for effective customer communication

You have already built a brand and know what you and your business stand for, but the acquisition is tough and feels laborious and difficult. There is something wrong with it, but you don't understand exactly what and how you could deal with it.

 

With your personal brand world as a basis, we will consider together how and where you need to start in order to address your dream customers in such a way that they feel magnetically attracted to you and your offer.

Possible topics we will discuss in coaching:

Target group

Do you really know your target group? What are their characteristics, habits, desires, pain points, fears? How can you address them effectively?

 

Checking positioning and closing positioning gap

Does your communication promise what you want to achieve with it? How do your customers perceive you? How do you present yourself? Where do you need to make adjustments?

 

Brand story, tone of voice, brand messages

What do you tell your customers? What experience and what transformation do they get from you? How do you address them? Does that trigger something in them? What are your core messages?

 

communication strategy, marketing measures

What are your overarching communication goals? How and where do you reach your ideal customers? Which channels should you use? Which measures are suitable for you and your ideal customers?

 

Content

What do you need to pay attention to when creating content? What kind of content appeals to your ideal customers? Do you need a critical eye or input and support with your texts?

THINK LATERAL COACHING METHOD

How I work

The Think Lateral Coaching method focuses on tailor-made and solution-oriented support, where you can use my questions to look at your issue from different perspectives and thereby identify solutions that may have been hidden from you or that you have not considered until now.

 

The method is based on a systemic coaching approach for which I was trained at the Dr. Bock Academy in Berlin. In the conversation, we focus on the interactions between you, your market and your customers and work in a solution-oriented manner. The aim is to support you in achieving your goals and expanding your skills.

 

What makes the method the Think Lateral Method is that, if necessary and where you think it makes sense, I also incorporate input from my many years of professional experience in product development, marketing and management.

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Why Think Lateral

Becoming visible and addressing the right customers at the right time in the right place often means, first and foremost, rethinking .

 

Rethinking what is generally understood as marketing measures, towards specific and customized activities that suit you and your company. Away from aimless thoughts on social media posts, towards considering what you want to be visible for and for whom. This raises questions such as: who am I, what do I offer and who do I want to address with it? How do these people behave, and where and when do they look for what you have to offer?

 

My strength lies in lateral thinking. When I receive input, my head immediately starts racing: what comes to mind, who could be helpful here, where are there analogies. In this way, I automatically link topics and people from different areas and bring alternative food for thought, new ideas and connections into the conversation.

YOUR INVESTMENT IN YOUR VISIBILITY

Free initial consultation to clarify your situation and needs

In an initial 30-minute conversation by phone or video call, we get to know each other and see what your concerns and needs are. We also see whether you can imagine working with me and I will answer your questions.

1:1 coaching sessions

If you decide to work with me, we will work in 90-minute sessions online or on-site in my studio.

Your financial investment

270.- CHF excl. VAT per individual session (90 minutes)

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