



Positioning, brand development & visibility coaching for creative entrepreneurs and self-employed people who want to go beyond
A STRONG FOUNDATION
FOR YOUR VISIBILITY
YOU. Here at Framework Studios, you and your uniqueness take center stage.
Are you an entrepreneur or self-employed and want to achieve more with your business than just being free and independent? Do you want to be effectively and authentically visible for your work without wasting unnecessary time, money and energy on unfocused marketing measures?
Together we will get to the heart of what makes you and your company unique, thereby creating the framework for your work and for a focused and captivating customer approach that suits you and your company.
SHAPING YOUR IDENTITY
Let us create your brand world!
US. No matter where you are on your journey as an entrepreneur or self-employed person, Framework Studios offers you the space to consciously develop your brand identity and to work on topics of visibility .
The focus is on a well-founded and crystal-clear positioning of you and your company.
Because without a clear positioning you are like a castaway on the open sea. It is not you who decides where the journey takes you, but the sea. We don't want that.
We want you and your company to be in a stable boat, with a firm grip on the steering wheel and knowing exactly why you want to head towards which waters.
Once we have created this basic requirement of brand identity and positioning, we can consider where your company should go and how you can best become visible to your customers .

READY FOR THE JOURNEY TO YOUR BRAND WORLD?
Discover your possibilities
Offer 1
FOUNDATIONS FOR CREATIONS
Gain clarity for yourself and your work
1:1 program for substantiate positioning & brand identity
The “Foundations for Creations” positioning program is a clarifying journey that shows you as an entrepreneur or self-employed person what you and your business really stand for.
Using the "reveal-to-appeal" method , you will be supported in sharpening your professional vision, gaining clarity about your potential and your identity as an entrepreneur or self-employed person, and pouring this into a stable foundation so that future business decisions are easy for you to take and the right customers will find their way to you.
Offer 2
CAPTIVATING CUSTOMERS
How to attract the right customers
Visibility coaching for effective customer communication
Becoming visible is not that easy. What do you really want to be visible for and for whom? What are sensible measures that suit you and your business? On which channels? And what do I actually show?
Together, in individual coaching sessions, we will discuss where the shoe pinches for you when it comes to visibility and effective customer communication .
We analyze where you stand with your company, what you need for effective visibility, and develop a marketing strategy that is right for you and your business.
JULIE STEPHANIE KOCH
Brand Identity & Marketing Expert (EMMS), cert. Business Coach (DBCA), Vision Holder, Lateral Thinker
ME. I have a passion for the invisible. The unknown, that lies in the dark.
I am interested in the core that nurtures every creation. The "default setting" that needs to be discovered if you want to understand a person or a creation. The dreams, talents, characteristics and abilities that make up every single person, but that they may not be able to recognize because they are not really aware of them.
As a lateral thinker and marketing expert with over 20 years of international experience in brand building, brand development and product management in the lifestyle industry, I have understood the core of numerous brands and made them visible and accessible to their target group. As a certified business coach and qualified lawyer, I have the necessary tools and a structured way of thinking to uncover this core in you and your business and to work with you to create a stable framework for your work and visibility.
I work in German and English.

YOURS TRULY, JULIE
Lifestyle infused marketing thoughts
Choosing the name Julie Stephanie was an unconscious marketing act by my parents.
Unconsciously, because although they had a clear goal in making my middle name Stephanie my official name, they did not realize (to this day) that they were following one of the most important marketing principles of all.
Probably better that way. Because conscious marketing often has a bad reputation. "It just costs money and doesn't achieve anything" is probably the most contemptuous judgment. But marketing is much more than is generally understood. It is not just all the advertising, lazy slogans and a lot of fuss that it is so often misunderstood for. No, marketing is much more subtle, more invisible and therefore more powerful than most people realize. Marketing, like communication, is omnipresent and every active and passive interaction, no matter how small, with your potential customer is marketing!
To better illustrate this and the incredible potential of good marketing, I regularly write posts on my blog "Yours truly, Julie" about conscious and less conscious marketing topics that I come across in my everyday life or when traveling. For example, which marketing principle my parents unconsciously followed at the beginning of my life's journey that led to my twisted middle first name. :-) Enjoy!
Yours truly, Julie

I LOOK FORWARD TO HEARING FROM YOU!
Initial contact to clarify your situation and needs
You cannot put the same shoe on every foot.
If you have any questions or uncertainties, we can have a chat to find out how I can best and individually support you with your needs.
You can write to me or we can have a free 30-minute initial consultation in which we get to know each other and look together at what your needs and expectations are, which of my offers suits you best, whether you can imagine working with me and I will answer your questions.
I look forward to your message via the link below or via hello@framework-studios.com