Impact coaching for people in leadership roles and brands who want to make a successful impact.
A STRONG FOUNDATION
FOR YOUR RADIANCE
Your identity as the key to your impact .
You. At Framework Studios, you and your uniqueness as a person or as a brand are our focus. Together, we delve deeply into questions about you and what defines you, so you understand what you need to be able to assume your role in a professional context. And what it takes for you, as a person or brand, to successfully make an impact on those you interact with.
We develop answers to questions such as:
-
Do I (still) fit into the professional role I am supposed to take on?
-
Are my talents being fully utilized in my professional environment?
-
Am I still in control of my daily work or am I being controlled by others?
-
Can I present my topics effectively?
-
Do I know clearly what my company wants to be as a brand?
-
Is my brand presence consistent so that my target group notices me?
-
Do I really know my target audience?
-
Are the messages my company sends out as a brand coherent and aligned?
Whether it's you as a person or your brand - if you are clear on the inside, you will appear convincing on the outside.
SHAPING YOUR IDENTITY
For clarity inside and impact outside.
US. No matter whether you as an individual, entrepreneur, manager or brand are at a point where you feel that a change is needed in order to move forward in your collaboration , Framework Studios offers you the framework and space to consciously engage with yourself.
Because inner clarity is the key to effective communication and avoiding misunderstandings and conflicts.
THE “REVEAL-TO-APPEAL” METHOD
Step by step to your brand identity
Using the “reveal-to-appeal” method, we unlock your potential and create your very own personal brand identity step by step.
REVEAL YOUR SELF
Sharpen your vision
First, we reflect, outline and structure your individual situation to see what obstacles are still standing in the way of your visibility. We remove these and create clarity about your entrepreneurial personality. Then we open up the field and focus on the vision of your entrepreneurial future.
POSITION YOURSELF
Mark your field
With your vision in mind, we delve deep into the uniqueness of you, your company, your offer and your target group, formulate a clear and relevant positioning and develop your brand identity and define your archetypes. This will help you define your field and create the groundbreaking foundations for your brand world.
APPEAL TO YOUR CUSTOMERS
Become visible to your customers
Using the insights gained, we'll lay the foundation for an attractive visual and communicative presence using a brand identity guideline that fits your brand and showcases it in all its facets. With this framework in hand, making decisions for effective marketing and communication activities will be easier from now on.
JULIE STEPHANIE KOCH
Brand Identity & Marketing Expert (EMMS), cert. Business Coach (DBCA), Vision Holder, Lateral Thinker
ME. I have a passion for the invisible. That which lies hidden.
I'm interested in the core inherent in every creation. The "basic equipment" that must be discovered if one wants to understand a person or a creation. The dreams, talents, characteristics, and abilities that define each individual, but that may not be easily recognizable to them because they aren't even fully aware of them.
As a lateral thinker and marketing expert with over 20 years of international experience in brand building, communication and product management in the lifestyle industry, I have captured the core of numerous brands and made them visible and approachable for their target audience.
As a former manager and entrepreneur, I know the challenges in the tension between the individual and the company's mission, between desired and lived culture, and how to overcome them.
As a certified systemic business coach and a qualified lawyer, I have the necessary tools and a structured way of thinking to work with you in depth on your business and branding topics so that together we can lay a solid foundation for your creativity and impact.
I work in German and English.
YOURS TRULY, JULIE
Lifestyle infused marketing thoughts
Choosing the name Julie Stephanie was an unconscious marketing act by my parents.
Unconsciously, because although they had a clear goal in making my middle name Stephanie my official name, they did not realize (to this day) that they were following one of the most important marketing principles of all.
Probably better that way. Because conscious marketing often has a bad reputation. "It just costs money and doesn't achieve anything" is probably the most contemptuous judgment. But marketing is much more than is generally understood. It is not just all the advertising, lazy slogans and a lot of fuss that it is so often misunderstood for. No, marketing is much more subtle, more invisible and therefore more powerful than most people realize. Marketing, like communication, is omnipresent and every active and passive interaction, no matter how small, with your potential customer is marketing!
To better illustrate this and the incredible potential of good marketing, I regularly write posts on my blog "Yours truly, Julie" about conscious and less conscious marketing topics that I come across in my everyday life or when traveling. For example, which marketing principle my parents unconsciously followed at the beginning of my life's journey that led to my twisted middle first name. :-) Enjoy!
Yours truly, Julie
I LOOK FORWARD TO HEARING FROM YOU!
Initial contact to clarify your situation and needs
You cannot put the same shoe on every foot.
If you have any questions or uncertainties, we can have a chat to find out how I can best and individually support you with your needs.
You can write to me or we can have a free 30-minute initial consultation in which we get to know each other and look together at what your needs and expectations are, which of my offers suits you best, whether you can imagine working with me and I will answer your questions.
I look forward to your message via the link below or via hello@framework-studios.com