Identity based Brand Building for personal
and commercial brands
BRAND IDENTITY BUILDING
Become an irresistible customer magnet with your brand
In the "CAPTIVATING CUSTOMERS" brand identity building program, we embark together on a clarifying journey that will bring your personal or corporate brand to its full potential – with a clear vision, precise positioning, and a coherent brand identity that is driven from within.
You'll receive support in reviewing your brand positioning, sharpening your vision , gaining clarity about your brand identity , and establishing a solid foundation. This will help you create a coherent brand personality with a crystal-clear positioning , from which you can interact and communicate with your customers externally in an authentic and effective way.
Put an end to useless marketing efforts and become easily visible to your ideal customers.
Because you don’t need more marketing, you need clarity!
AFTER CAPTIVATING CUSTOMERS...
...you feel empowered and have gained clarity for your brand
You know (again) who you are and what you want to convey to the world with your brand. You've gained direction and can easily decide what and who fits you and your brand, and what and who doesn't.
...you know exactly what you and your company stand for
You'll develop a crystal-clear positioning statement that serves as a guide and focal point for your entire business. Your elevator pitch will be complete, and your brand communication and customer acquisition will become noticeably easier.
...you can easily choose the right marketing activities
You know exactly who your target group is and what messages you can use to reach them. Deciding for or against marketing activities is easy and you can use your valuable time to focus on your actual work.
...are you ready to become effectively visible
You hold your branding guidelines in your hands and know exactly which visual and content messages you can use to inspire your ideal customers. This increases your self-confidence and your magnetism starts to work.
FRAMEWORK STUDIOS
How it all comes together
ORIENTIERUNG
VISION
WORKSHOP
Du hast eine Business Idee und möchtest mit einem Sparring den aktuellen Stand deiner Idee überprüfen und Orientierung gewinnen?
In einem 3h Workshop öffnen wir das Feld und richten den Blick auf die Vision von deinem Business und die Zukunft deiner Marke. Wir machen uns ein Zielbild, schauen, was es für die Umsetzung braucht und erstellen gemeinsam einen Plan für die nächsten Schritte. Wir denken gross, denn if you can dream it, you can do it!
Visions-Workshop à 3h
inkl. Pause
540.- CHF (exkl. MwSt.)
vor Ort
FUNDAMENT BAUEN
BRAND POSITIONING TAGESWORKSHOP
Du möchtest Dein Business auf ein solides Fundament stellen, um künftig mehr Kunden zu gewinnen?
In einem Tagesworkshop überprüfen wir deine Vision und erarbeiten deine Positionierung anhand der Einzigartigkeit deiner Marke, deinem Angebot und deiner Zielgruppe. Daraus entwickeln wir die Grundlage für eine effektive und klar ausgerichtete Kundenansprache.
Positionierungs-Tagesworkshop
inkl. Pausen & Unterlagen
1'750.- CHF (exkl. MwSt.)
vor Ort
ÜBERARBEITUNG MARKEN-ID
BRAND IDENTITY
BEGLEITUNG
Du hast bereits eine Marke oder eine Idee für eine Marke und möchtest diese von Grund auf überdenken und neu aufbauen?
Ich begleite Dich über 3 Monate und wir erstellen Schritt für Schritt Deine Markenidentität inkl. Vision, Positionierung, Naming, Messaging. Zusätzlich machen wir einen Archetypen Check und ich unterstütze Dich bei der Briefing Erstellung für deinen visuellen Auftritt.
3 Monate Begleitung
(inkl. 6 Sessions, Workbook, E-mail Support)
2'500.- CHF (exkl. MwSt.)
online und vor Ort
My own journey
Klarheit beginnt mit dem ersten Schritt.
Wenn du spürst, dass du etwas verändern willst, aber noch nicht weisst, wo und wie, melde dich einfach.
Gemeinsam finden wir heraus, was dein Prozess braucht.
Framework Studios ist kein Ort für schnelle Lösungen.Es ist ein Raum für Tiefe, Bewusstsein und Wirkung.
Für Menschen & Marken, die klar werden wollen.
THE “REVEAL-TO-APPEAL” METHOD
Step by step to your brand identity
Using the “reveal-to-appeal” method, we unlock your potential and create your very own personal brand identity step by step.
REVEAL YOUR SELF
Sharpen your vision
First, we reflect, outline and structure your individual situation to see what obstacles are still standing in the way of your visibility. We remove these and create clarity about your entrepreneurial personality. Then we open up the field and focus on the vision of your entrepreneurial future.
POSITION YOURSELF
Mark your field
With your vision in mind, we delve deep into the uniqueness of you, your company, your offer and your target group, formulate a clear and relevant positioning and develop your brand identity and define your archetypes. This will help you define your field and create the groundbreaking foundations for your brand world.
APPEAL TO YOUR CUSTOMERS
Become visible to your customers
Using the insights gained, we'll lay the foundation for an attractive visual and communicative presence using a brand identity guideline that fits your brand and showcases it in all its facets. With this framework in hand, making decisions for effective marketing and communication activities will be easier from now on.
THE 12 ARCHETYPES ACCORDING TO CGJUNG
Recognize the desires of your target group
A strong brand has one thing above all: a face and a personality.
In addition to a well-founded positioning statement, assigning the brand to one of CG Jung's 12 archetypes helps to give it this face and personality. As such, your brand stands out from the crowd, tells your target group the story that triggers something in them, and says what you stand for in just a few words and images. You will attract customers who are a good fit for you and are looking for exactly what you offer them with your brand.
Carl Gustav Jung's 12 archetypes are universally understandable symbols or patterns that exist in the collective unconscious of all people. They are innate and inherited and shape our thoughts, feelings and behavior.
These archetypes help you understand your customers' desires, desired goals and main concerns, so you can send the right visual and content messages to make them feel attracted to your presence and communication.
I LOOK FORWARD TO HEARING FROM YOU!
Initial contact to clarify your situation and needs
You cannot put the same shoe on every foot.
If you have any questions or uncertainties, we can have a chat to find out how I can best and individually support you with your needs.
You can write to me or we can have a free 30-minute initial consultation in which we get to know each other and look together at what your needs and expectations are, which of my offers suits you best, whether you can imagine working with me and I will answer your questions.
I look forward to your message via the link below or via hello@framework-studios.com