Identity based Brand Building for personal
and commercial brands
BRAND IDENTITY BUILDING
Become an irresistible customer magnet with your brand
In the "CAPTIVATING CUSTOMERS" brand identity building program, we embark together on a clarifying journey that will bring your personal or corporate brand to its full potential – with a clear vision, precise positioning, and a coherent brand identity that is driven from within.
You'll receive support in reviewing your brand positioning, sharpening your vision , gaining clarity about your brand identity , and establishing a solid foundation. This will help you create a coherent brand personality with a crystal-clear positioning , from which you can interact and communicate with your customers externally in an authentic and effective way.
Put an end to useless marketing efforts and become easily visible to your ideal customers.
Because you don’t need more marketing, you need clarity!
IN 6 STEPS TO YOUR BRAND WORLD
Your roadmap to a brand with charisma
1 INITIAL SITUATION
We reflect on and structure your individual starting point, resolve obstacles, and define what you want to achieve with your brand. We capture this in a personalized goal statement.
Format: 1:1 coaching
4 BRAND IDENTITY
Based on your positioning, we develop the guidelines for your visible brand identity. We conduct an archetype check, find your
We develop a suitable brand name and claim (or review your existing one) and formulate your brand story. This lays the foundation for your visual and communicative presence.
1:1 coaching, exchange via email
2 VISION
Starting with the formulation of goals, we open the field and focus on the vision of the future of your brand.
We think big, because if you can dream it, you can do it!
Format: 1:1 coaching
5 GUIDELINES & BRIEFING
Whether you design your CI and website yourself or outsource it to someone else, creating your brand identity guideline will provide you with the relevant information you need for your brand's professional online and offline presence. You'll also receive a template for briefing photographers, graphic designers, and website designers.
Workbook, exchange via email
3 POSITIONING
With your vision in mind, we delve into the uniqueness of your brand, your offering, and your target audience and develop a clear and relevant positioning as the basis for your brand identity.
Format: 1:1 intensive workshop
6 BONUS: GET FOTO FIT
Color, style, and outfit advice for an appearance that authentically represents you, your brand, and your offerings.
In a bonus session, we will determine your personal color and material type for the right outfit choice for photo shoots or other appearances where you will be visible for your brand.
Format: 1:1 session
THE “REVEAL-TO-APPEAL” METHOD
Step by step to your brand identity
Using the “reveal-to-appeal” method, we unlock your potential and create your very own personal brand identity step by step.
REVEAL YOUR SELF
Sharpen your vision
First, we reflect, outline and structure your individual situation to see what obstacles are still standing in the way of your visibility. We remove these and create clarity about your entrepreneurial personality. Then we open up the field and focus on the vision of your entrepreneurial future.
POSITION YOURSELF
Mark your field
With your vision in mind, we delve deep into the uniqueness of you, your company, your offer and your target group, formulate a clear and relevant positioning and develop your brand identity and define your archetypes. This will help you define your field and create the groundbreaking foundations for your brand world.
APPEAL TO YOUR CUSTOMERS
Become visible to your customers
Using the insights gained, we'll lay the foundation for an attractive visual and communicative presence using a brand identity guideline that fits your brand and showcases it in all its facets. With this framework in hand, making decisions for effective marketing and communication activities will be easier from now on.
AFTER CAPTIVATING CUSTOMERS...
...you feel empowered and have gained clarity for your brand
You know (again) who you are and what you want to convey to the world with your brand. You've gained direction and can easily decide what and who fits you and your brand, and what and who doesn't.
...you know exactly what you and your company stand for
You'll develop a crystal-clear positioning statement that serves as a guide and focal point for your entire business. Your elevator pitch will be complete, and your brand communication and customer acquisition will become noticeably easier.
...are you ready to become effectively visible
You hold your branding guidelines in your hands and know exactly which visual and content messages you can use to inspire your ideal customers. This increases your self-confidence and your magnetism starts to work.
...you can easily choose the right marketing activities
You know exactly who your target group is and what messages you can use to reach them. Deciding for or against marketing activities is easy and you can use your valuable time to focus on your actual work.
YOUR INVESTMENT IN YOURSELF AND YOUR BUSINESS
Planning your trip
Developing your positioning is as individual and unique as you are. Depending on your personality and starting point, it may take more or less time in some areas. That's why we start with an initial consultation to clarify your individual situation and needs. We then decide on the go how we will shape the journey to your brand identity.
Initial contact to clarify your situation and needs
If you have any questions or concerns, you can write to me in advance or we can have a free 30-minute initial consultation in which we get to know each other and look together at what your needs are and whether Foundations for Creations fits in with them.
I look forward to your message via hello@framework-studios.com or you can book a free 30-minute initial consultation here .
Your financial investment
3,000 CHF excl. VAT
*Includes all 1:1 sessions/workshops as well as email support, all session materials, a comprehensive workbook for your brand identity guidelines and briefings, and a free bonus session "Get Photo Fit"
I LOOK FORWARD TO HEARING FROM YOU!
Initial contact to clarify your situation and needs
You cannot put the same shoe on every foot.
If you have any questions or uncertainties, we can have a chat to find out how I can best and individually support you with your needs.
You can write to me or we can have a free 30-minute initial consultation in which we get to know each other and look together at what your needs and expectations are, which of my offers suits you best, whether you can imagine working with me and I will answer your questions.
I look forward to your message via the link below or via hello@framework-studios.com
THE 12 ARCHETYPES ACCORDING TO CGJUNG
Recognize the desires of your target group
A strong brand has one thing above all: a face and a personality.
In addition to a well-founded positioning statement, assigning the brand to one of CG Jung's 12 archetypes helps to give it this face and personality. As such, your brand stands out from the crowd, tells your target group the story that triggers something in them, and says what you stand for in just a few words and images. You will attract customers who are a good fit for you and are looking for exactly what you offer them with your brand.
Carl Gustav Jung's 12 archetypes are universally understandable symbols or patterns that exist in the collective unconscious of all people. They are innate and inherited and shape our thoughts, feelings and behavior.
These archetypes help you understand your customers' desires, desired goals and main concerns, so you can send the right visual and content messages to make them feel attracted to your presence and communication.